As a C-Level, senior executive, or a mid-level manager looking to enter the world of senior leadership, your years of experience, education, and personal development may seem difficult to fit into a 3-page CV. So what should you include, what should you leave out, and how should it be formatted to ensure it stands out in the pile of resumes the recruiter is likely looking at?

The first, and most important tip is to have someone else look at it. Working on one’s own CV usually results in one of two outcomes; either the CV is too humble, not making enough of your years of achievements and hard work, or it is too over-the-top with industry jargon, which a recruitment professional may not be able to adequately compare with competing CV’s. I’m sure it’s no surprise that I would recommend using a professional service such as impressiveCV to help with this, but this recommendation is more than just a plug for business.

Professional CV writing and career consultancy services offer something that your colleagues, family members, and friends usually can’t, we do market research with recruitment agencies, and we keep up-to-date with both local and global trends in best-practice application preparation. This may not sound important, however just the smallest faux-par in a CV can send it straight to bottom of the pile. Some examples include the use of a photo in a CV, while this is a common practice in Middle Eastern recruitment, particularly for senior level-employees, but in Australia it is not recommended.

Another example is the perspective of the writing, many, if not all job seekers are aware that that it is considered poor- form to write your CV in the first person (using ‘I’, ‘my’, etc), but unfortunately all too often we see self-prepared resumes that have taken this what not to do information, and created a CV in the third-person perspective, for example “Stacey is known for…”. This is considered equally poor form in the recruitment industry, and may again be the one thing that sees you miss out on a role against a similarly experienced candidate. For your reference, CV’s should be written in a style called ‘the passive voice’, with no forms of personal pronoun at all, if you’re not confident in writing this way, please seek professional assistance from impressiveCV.

Personal branding is another hugely important factor for senior staff, but how do you get it into your CV? Start by identifying your brand; what is your leadership style, what do you value professionally?

Think of your personal brand as an individual version of a company’s Mission and Values statements. Identify your own mission and values, and embed that theme throughout the CV, you can do this in your elevator pitch, a sub-heading under your name, and as a theme throughout your achievements within the document. Find examples of ways you have lived up to this brand throughout your career and highlight them within your CV. Additionally, ensure your LinkedIn profile and any other online presences follow the same brand. A true brand needs to be consistent. For more information or assistance with creating your personal brand click here.

Finally, know the company. I can’t stress this enough know the company you are applying to work for. Know their history, know their values and mission, know their development plans. Take the time to research all media on them, and read their 5 year plan start-to-finish.

There are no short- cuts if you want to ace the application and interview process for a senior executive or C-level position. If you don’t know the organisation inside and out, past and future, but another candidate does, you can all but wave the job goodbye.

This is an area that even professional and highly experienced boutique Executive CV firms such as impressiveCV are not able to help you with, because we can’t sit the interview for you. We can help you source the information you’ll need, and we can incorporate it into your CV and other application documentation (ideally aligning it with your personal brand), but at interview it is up to you to know and understand the company, what they need, and how you fit that need. More information on Senior level interviews can be found here.

Final tips if you are planning to do your CV without professional assistance:

• The top half of the first page is the first impression. Use this space effectively. Highlight all of the most important information; your name and contact details, brand statement/elevator pitch, core competencies/areas of excellence, and most significant career achievements. Always use measurables ($, %, etc) and show personal growth and contribution to company growth wherever possible.

• Use white space and design effects to highlight items of most importance. In the most senior roles, use of Applicant Tracking System software is rare, so you can afford to get a little bit creative in your design, with career timelines or infographics. These should be used appropriately, and even if you are a design professional, I strongly recommend having a recruitment or CV writing professional review the work (many will do this at no cost) to ensure it still meets industry standards.

• Be concise. Keep the CV to 3-4 pages at an absolute maximum (ideally 2 pages if you can). Write with purpose and avoid all unnecessary or doubled-up information. If you had some of the same responsibilities in two different roles, only include them once; if you have highlighted an achievement in a specific achievements section, then ensure the achievement notes the employer/role, and remove that achievement from the professional experience section. Remove or reduce to a timeline graphic all employment more than 15 years old, and include only qualification title, education institution, and year of completion for items in the education section.