Leveraging Personal Branding for a Successful Job Search

For professionals in many fields, getting hired depends on more than their skills. It also involves how they present themselves — that is, their personal branding.

Personal branding can be valuable in any line of work.

After all, standing out from the crowd is what personal branding is all about, and that’s a plus in any industry So before you begin your next job search, be sure to consider these five pieces of personal branding career advice:

1. Understand what personal branding means

This step is essential for using branding most effectively. Your personal branding starts with your skills, experience and where you've worked. But it also includes your career aspirations and your industry and social involvement.

In other words, personal branding combines your resume and goals and brings them to life for your job search.

2. Know who you want to be

Creating a personal brand is essentially establishing a reputation that you’ll then market. So the first piece of career advice here is to decide who you want to be.

It may help to think in terms of adjectives. Do you want to be known as hardworking? Approachable? Dependable? Inventive? Adaptable? The clearer you are on who you want to be, the stronger your personal brand will be — and the more you’ll impress hiring managers.

3. Look at yourself from the outside

How does your own view of yourself match up with how others see you? Personal branding is the art and science of working to make these two perceptions line up exactly.

So you need a clear understanding of how others view you to help refine and optimize your brand. For example, ask yourself: What do co-workers want your advice on? What positive reinforcement have you received in performance reviews? And where does the feedback you’re getting not quite line up with the self-image you want to present? Then you can adjust and improve your performance until the outside perceptions align more closely with your own.

4. Plan ahead

Keep in mind that your personal branding is part of the ongoing process of achieving your goals. For example, if you want to be a CFO or CEO, you can cultivate a personal brand that presents you as a leader, a visionary — someone who instinctively sees the big picture.

Then, whenever you’re searching for your next job, you can use that personal branding when writing your cover letter and answering interview questions. You’ll come off as the CFO long before it’s time to apply for C-suite jobs.

5. Own your brand online and offline

Once you’ve designed your personal branding, it’s time to make it part of your daily actions. Practice presenting yourself the way you want to be seen. That is, bring your brand to life. And don’t forget to tweak your online presence to match as well — especially on LinkedIn, the top social media site for job searches.

Want to know more about personal branding? Trisha offers a masterclass that will help transform your LinkedIn, which you can access here.

Trisha Chapman

Managing Partner: impressiveCV

Cover Letters: Yes, They are Dinosaurs, But They are Still Requested!

They say that the resume and cover letter are going the way of the dinosaurs and that digital portfolios are the way of the future. I agree! Once millennials advance in their careers to occupy the ranks of hiring managers, personal websites, LinkedIn profiles, and overall Internet presences (including social media channels…but you already knew to keep your spring break Instas to yourself — right?) along with the tailored questionnaire that many ATS’s* offers will likely constitute the whole of a job application.

For now, though, it’s important to have your resume and cover letter game on lock. Plenty of great resume templates exist around the web, so let’s talk the bane of every job seeker’s existence: cover letters

Cover Letters

Every job seeker’s nightmare

Let’s get the bad news out of the way first. You CANNOT use the same exact same cover letter to apply for every job. The good news (!!) is that you can create a template that’s easy to replicate and creates the illusion of a super-tailored piece of writing every time. Plus, it can be fun!

Step 1: Figure out to whom you’re writing. When I ask you to figure out your audience, I’m suggesting that you not only take your best guess at the individual who might actually read your cover letter (by browsing the company website and/or LinkedIn for the head of recruitment or potential hiring manager) but also that you get a sense of who your audience is more broadly. You’ll want to adjust your tone to mirror the job description; it can be just as jarring to receive a stuffy, formal letter at a laidback startup as it can to receive a conversational note at a place where etiquette demands a sober tone.

Step 2: Write an opening sentence. So you’ve addressed a specific person and decided how you’re going to communicate. Now, you’ll state the position to which you’re applying and mention how you heard about it. Something like, “I’m writing with enthusiasm regarding the Marketing Associate position at Compass. I found the posting on AngelList and was immediately intrigued,” will do the trick. If you’ve decided to adopt a casual tone, a version like, “I’m reaching out to express my excitement about the Marketing Associate position at Compass. I’d like to think it was fate that brought this opportunity to my attention, but I found the posting on AngelList.”

Step 3: Mention some specifics to show you what this company is all about. The next step is to show that you have the work ethic, savvy, and enthusiasm it takes to write a truly tailored cover letter. This will entail some background research; if you do it right, browsing the website (the About, Team, and Press sections can be particularly useful) for a few minutes is sufficient to sound impressively knowledgeable. You just mentioned in your opening sentence that you’re pumped about the opportunity, so tell the reader why this company is where you want to be.

Here’s an example by ImpressiveCV of a brief, yet effective few sentences to do so:

One way to avoid the potential for your cover letter to become a dry block of text (other than to make it personal and specific) is to break up the formatting. The bulk of the content will be your explanation of your qualifications, so why not keep it clear and powerful by pulling out 3 core competencies of yours that most closely relate to the demands of the role. By keeping it personal and to-the-point, you’ve minimized the risk of the hiring manager merely skimming the letter, but it’s powerful to restate the most powerful parts of your “why me” argument nonetheless. Think of a synonym or word that captures the gist of each of your three competency bullet points. Then, figure out how to summarize the goals of the position. From there, simply put ’em together and tell your reader that your shining qualities will help you hit it out of the park as the newest member of their team.Now end it with an appropriate closing and your name, and — voila! — you’ve written a pretty badass cover letter!!

How to tailor your ATS resume

If you are a job seeker you would constantly be hearing “you must tailor your resume to every job application.” So, how doe one actually do this?

You’re probably wondering- Is it really necessary? It might be tempting to skip it, because yes- it takes time.

But it really will make a huge difference in the number of companies that call you back and invite you to interview I’m talking about an exponential increase in callbacks… not a slight increase. I’ve tried both ways for my clients, trust me.

Tailor your resume every single time

Don’t let your CV get lost in the pile of paperwork

What is CV tailoring?

Much like when you buy an item of clothing and then decide to make some alterations, tailoring your CV does not mean that you re-write the entire CV from scratch Rather, you amend, and shape it so that it fits better. Likewise, CV tailoring will allow you to use one or two main CV templates and make a few simple but powerful alterations so that it suits the purpose for each of the related roles that you are applying for.

In the same way that one size does not fit all when it comes to clothing, one size of CV does not fit all recruiters or jobs. Submitting job applications can be a numbers game (in that you may need to submit many before you succeed), but there are some powerful tools you can absorb into your arsenal so that you give your application the most chance of leading to an interview. One way of doing this is tailoring your impressiveCV, because:

• It helps target your application

• It assists the recruiter in seeing that you have the skills/training/qualities for the role

• Most importantly, it shows an attention to detail and that you have taken the time to review the job description and “answer” to its demands in your CV

Do not underestimate the power of tailoring your impressiveCV.

Given two candidates with similar or equal credentials, experience, skills, and training, recruiters will invariably prefer the CV that clearly demonstrates a faithful response to the needs of the role in question. Recruiters are short on time and often just scan CVs to check for key bullet points that show you are qualified for the role.
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For recruiters that utilise “sifting software,” those programs are doing the reading on their behalf, and sift out the undesirable candidates— all the more reason to tailor your CV, as a computer program cannot “join the dots” together and see that you can do the job if your CV is not tailored to spell it out loud and clear.

So how do you do it?

1. Read the job description carefully. Ensure you are a good fit

2. Pick out keywords and phrases. Have a look at www.jobscan.com to assist you with key words

3. Make your experience fit. Use examples to showcase

4. Put your most relevant experience first. ...

5. Research the company and its key phrases and words

6. Tailor your CV to the job description for the best chance of success

Cross your t’s and dot your i’s. Seriously. Many job ads include a line stating that a candidate should exhibit excellent communication skills. While there are many interpretations as to what this may mean, it may actually be a simple yes/no rating that could stop your application dead in its tracks. How picky do search committee members get? That depends, of course. It’s true that not everyone was an English major in college, but the broad assumption is that materials should be virtually free of grammatical errors and demonstrate a degree of writing proficiency -- with a clear sense of organization and some variety in sentence structure and words.

Take the time to read and reread your application materials; consider asking a close friend to proofread as a favor. Despite your accolades, some raters may push you to the bottom of the pile if your writing reads more like a hastily sent text than a polished, professional piece.

Finding a Job in Dubai

Are you looking for a job in Dubai?

Well let’s be honest: thousands of others are too so you need to hold a royal flush. Many visitors who came here to seek employment say they want to return home as they are living off the generosity of Good Samaritans with little or no money left on them. I have been helping job seekers out for over 4 years now I will tell you what I have found to be a winning hand. Time is running out, so let me cut to the chase.

What Impressive CV Has To Say

First things first. You are a product. You need to define your personal brand and be consistent with your message of what you can do, what you have done, and where you envisage to be able to take a company. Your resume and your LinkedIn profile are your advertisements. I know I own a successful CV writing company, and yes this might sound like a sales pitch but, an impressive, professional resume should summarise and highlight your strengths, skills, and experience in a way that grabs the attention of the recruiter. He or she spends seconds skimming through hundreds of resumes - and that is only when it passes the rigorous screening tool of ATS. My humble advice is to invest in a resume written by a professional agency or consultant or spend the time going through various websites that give tips on getting it right. In a highly competitive market such as this, if you don’t you will more than likely fail.

Get active on LinkedIn

1. Put in the Time to Make it Awesome

   Simply put, the more complete your profile, the better the odds that recruiters will find you in the first place. So, completeness is important from that standpoint. It’s also important after a recruiter has found you and decided to click on your profile: He or she wants to know what your skills are, where you’ve worked, and what people think of you. So, don’t get lazy—fill out every single section of your profile. The good news? LinkedIn will actually measure the “completeness” of your profile as you work and offer suggestions on how to make it stronger.

   Get a Custom URL

   It’s much easier to publicise your profile with a customised URL (ideally linkedin.com/yourname), rather than the clunky combination of numbers that LinkedIn automatically assigns when you sign up. How to get one? On the Edit Profile screen, at the bottom of the gray window that shows your basic information, you’ll see a Public Profile URL. Click “Edit” next to the URL, and specify what you’d like your address to be. When you’re finished, click Set Custom URL.

   3. Choose a Great Photo

   Choose a clear, friendly, and appropriately professional image, and pop that baby up there. Not sure what “appropriately professional” means? Take a look around at what the people in your target company, industry sector, or business level are wearing.

   4. Write a Headline That Rocks

   Your headline doesn’t have to be your job title and company—in fact, especially if you’re looking for jobs, it shouldn’t be. Instead, use that space to succinctly showcase your specialty, value proposition, or your “so what?” The more specific you can be about what sets you apart from the competition, the better.

Register on company websites

Large international and/or local companies including aviation firms such as Emirates and Fly Dubai or hospitality companies such as Marriot; media and advisory ones such as Reuters, or finance firms such as KPMG, Emirates NBD, and PWC still have a fully functional career portal within their website. 

This is much more direct than going through a third-party website such as LinkedIn. Most of these portals can take a bit of time to submit applications as you have to be quite detailed on your entries for work history or qualifications, but the best part here is that you can directly track your application.

Join Digital Networking Events (there are plenty of Zoom calls being offered)

Experts agree that the most connected people are often the most successful. When you invest in your relationships — professional and personal — it can pay you back in dividends throughout the course of your career. Networking will help you develop and improve your skillset, stay on top of the latest trends in your industry, keep a pulse on the job market, meet prospective mentors, partners, and clients, and gain access to the necessary resources that will foster your career development. Create a digital network and widen your community (here is a great site you can join https://www.signature-network.com/) )

Register for the Dubai Virtual Labor Market

The Virtual Labour Market is designed to support establishments that have excess labour, and offer job opportunities for labourers living in the UAE and are impacted by the precautionary measures taken to confront coronavirus. The MOHRE virtual labor market's electronic platform enables job seekers inside and outside the UAE to enter their CVs and create their own profiles. Job seekers can also see the vacancies announced by UAE companies at careers.mohre.gov.ae. and apply for these jobs. The use of AI will ease the process of matching the requirements of the jobs announced by UAE companies with the job seekers’ profiles, created and uploaded on the website in an interactive manner.  Recruiters can search for qualified candidates by creating their own page to display their vacancies and also by searching the website for job seekers. This way, it helps both, the recruiters and the job seekers to find what they are looking for.

Be aware that at the time of writing, no fresh visas will be issued. All residents in the UAE whose visas are expiring between March 1 and the end of the year will be able to stay in the country without penalties until December 2020 and will continue to be legal residents in the UAE, As per the directives of Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai.

My advice- prepare now for later!!

Finding New Work In This #Unprecedented Situation: Transferable Skills Are The Key.

Between Monday 23rd , and Saturday 28th March, at least 280,000 Australians lodged an ‘Intent to Claim’ for financial assistance, and while predictions of the numbers of jobs that will be lost before the Coronavirus pandemic is over vary, estimates between 500,000 – 1M jobs lost are not uncommon. So many people across this country will lose their jobs, but all is not lost just yet. The Federal Government have announced multiple rounds of assistance, with a $1500 per fortnight JobKeeper subsidy the latest in a long list of financial supplements, subsidies and supports at both State and Federal levels aimed at supporting employers and employees to stay afloat.

But who is hiring, what jobs are growing in demand, and how do we get the jobs? Short-term data and recent reports suggest IT, Healthcare, Communications, Banking/Finance, Retail (Supermarkets), Deliveries, and Public Sector have been and will continue to hire. Also, increases have been seen for roles such as Nannies and Tutors, and Warehousing & Production workers. A quick scroll through SEEK for Victoria confirms this – IT role, Banking, IT, Finance, IT, Personal Carer, Nurse, Software Developer, Nurse, IT… just under 23,000 jobs are listed as currently hiring. Coles, Woolworths and Aldi are hiring across the country, Centrelink is hiring, DHHS is hiring. There are jobs out there, so the next step is to find out what education, licences, and skills are required for these jobs – follow the job ads themselves, this will all be listed in a position description, but if they’re not, a quick google search of position description (insert job title) should bring up something similar.

• Education: If you need a formal Higher Education qualification, and you don’t have that qualification, keep this point in mind. For some professions, it means stop here, and look for a different job; for example, while lots of nurses and doctors are currently needed, a strong work ethic and a first aid certificate just won’t get your foot in the door. That said, significant industry experience and transferable skills might just get you by for a marketing or community services role, so don’t give up.

• Licences: Again, these are essential, sometimes even more so; Linfox and Dyers both have heavy vehicle driver roles advertised, but without the appropriate licence they literally can’t hire you for that job.

• Skills: There are really two types of skills to consider, technical skills and transferable/soft skills. You can define a difference between soft skills and transferable skills in some roles or industries, but universally transferrable skills are all soft skills. Technical skills can be summed up as the things you can do; MIG welding, coding, OHS incident analysis. Your soft skills and transferable skills are things you add to the team or the business that help it run better, such as communication, time management, prioritisation, leadership, innovation, problem solving, and creativity.

  It’s easy to box ourselves into thinking we can only do the jobs we done before, and it’s your soft skills and transferable skills that will be the key to changing jobs, whether its an ongoing career change or a temporary position to get you, your family, or your community through the current crisis.

  A great example of the importance employers place on transferrable skills, is that Woolworths, Telstra and Rio Tinto have offered thousands of jobs to Qantas staff who have been stood down in recent weeks, citing transferable soft skills and technical skills as opportunities to meet their own companies’ growing demands (see more here https://www.afr.com/work-and- careers/workplace/woolworths-offers-jobs-to-laid-off-qantas-workers-20200319-p54br5).

  Start thinking about how your existing skills can be used in other jobs and other industries. An experienced Front of House in a busy restaurant isn’t just a hospitality industry worker, they are a team leader with exceptional customer service skills, and retail staff can apply their calm demeanour with difficult customers to government or telecommunication call-centre roles. If you are not confident in recognising these skills and in re-writing your resume accordingly, contact Impressive CV for a free CV review, or take advantage of our current offer of a free LinkedIn profile optimisation with a standard professional CV package.

Written by Stacey Whitelaw.