Is the Job Application Dead??

Hiring and developing great talent has always been one of the most important things a company can do.

Job boards and untargeted cold emails might work well for entry level positions, but if you want to get top tier talent through the door, you need a new approach – you need to focus on candidate engagement.

Here’s why:

Why The Application Isn’t Working

Job adverts make a fundamental assumption that a candidate is actually interested in applying to your company. This is great for active candidates who are job hunting, but what about everyone else? What about the candidates that sees one of your tweets? The people that come to your careers page hoping to learn more about your culture?

Prospects that heard from a friend your company was “doing some cool stuff”? Do you think they’re going to click that apply button? They might do, but it’s more likely that they’ll just leave your website and go back to checking out cat memes! A shocking 98% of people that visit your careers page leave without taking any action at all.

Why? Typically, the only action visitors can take is an application. The main problem with this is that the passive candidates that hit your site aren’t “ready-to-apply”.

Online, but the same

AKA, the seemingly sensible ‘one-step at a time’ approach that utilizes online resume templates. After all traditional resume formats typed up in word-processing software have long been the common standard. This type of change could be better if done gradually (for the bulk of candidates and recruiters alike). Using such tools job seekers can start with a structured template, and finish with an impressive looking resume.

Pros

• Easier to have a structure than starting with a  blank screen

• Simple to share and track communications

• Less risky approach, well-suited to more conventional industries and less creative jobseekers

Cons

• Doesn’t give employers any more information than a conventional resume

• Templates that are too structured limits the ability of the job seeker to show their creativity

• A resume created with a Word processor is already in an electronic format

I see this as a useful tool for jobseekers, but too small a step at addressing current concerns to become a new standard.

Creative/Videos

There have been those who suggest that applicants should be as free as possible and put together their own creative presentation, with limited guidelines. This approach was recently adopted by Union Square Ventures, who have been requesting applicants to submit links representing their web presence and short videos when applying for jobs at the venture capital firm. They say this process “nets better-quality candidates.” UK job seeker Graeme Anthony was looking for a PR job when he put together a compelling video that attracted big audiences. “It shows off my personality in a way a paper CV can’t,” he said.

Pros

• Provides employers with a greater understanding of a candidate’s personality and style, as well as a more thorough story of what they have achieved during their career

• Candidates can choose a domain for their presentation, and utilize inbound marketing techniques so their target audience will find it

• Candidates can truly stand-out: no two applications can be the same

Cons

• For once-off low-volume applications geared towards a creative market, this can be a lot of fun. But what about everyone else?

• This style of application is difficult to manage within a company’s existing HR processes and systems. Companies who are hiring more than ten people may find managing and reviewing these entries simply too complicated

• Reviewing such presentations can be time consuming. HR professionals are already pulled in several directions, with not enough time in the day to complete daily tasks, let alone when they need to review 500 videos or creative websites

• They lack data that is important in determining a candidate’s fit for the job

• For non-creative job seekers, these are too difficult to put together

• Rarely relevant to positions outside technology, design, sales, marketing and PR

This may indeed become more common in certain industries, but will need to be a component of an integrated approach for the mainstream.

Infographic

As I mentioned in my last post, given that many enjoy reviewing data visually, we are increasingly being surrounded by infographics. Predictably, ideas have been proposed to replace resumes with graphics. This is one of the more visually pleasing options available.

Pros

• Can be exciting to put together, and allows creative skills to flare – for the right candidate

• Ability to portray a different side to a job seeker’s skill-set

• The end  result can look fantastic in contrast to current conventions

Cons

• The style can be confusing for resume reviewers, and could take too long to review in a volume situation

• Whilst they are sometimes superb introductions, they lack the necessary data behind them

• More attention will inevitably be given to the design rather than the data it represents

• Again, job seekers who aren’t creatively minded will find this concept difficult and frustrating

I see value in these for recruiters in being able to easily digest and review information, but surely these should remain the powerful book cover to the rest of the candidates’ information.

Social networks

With the web becoming more social by the day, where better to develop an online presence than using a social network, where users can easily interact with current and potential employers. As Allison Cheston correctly points out “networking is still the number one way people find careers.”  Further, these networks now offer features for users to easily apply for job opportunities.

Pros

• Powerful tool to develop relationships with potential employers

• Profiles are search-engine optimized, so users can be found easily

• Easy to update, as it is important to maintain these even when not necessarily looking for a job

Cons

• You only get one profile, and therefore it is very difficult to customize it for a particular position

• The information in such a profile is more at the introductory and narrative level; perfect for developing a network, but not detailed enough to get a job

• These networks often have a one design fits-all for the profiles, which doesn’t allow a candidate to show enough of their personality and style

• These are less useful for jobseekers earlier in their careers without a substantial business network

Online social networks have already changed the recruiting process. However, I see the use of these as complementary tools to the more general standard approach.

All of these approaches have creative products that are allowing jobseekers to change the way they apply for job opportunities. And sure, each of these has significant value and gaining traction in different industries and job types.

But what it takes to become the new “common ticket” is a combination of the above, with the flexibility for each industry to set their own standards within a designated framework. Here, I wanted to take products out of the equation, as this discussion is about something much larger – the themes. Within the next few years, a combination of the above will rapidly increase adoption, and we will start to see the end to the resume as we know it.

There are too many issues with the current passport to a new job, and too much innovation available, to prevent its evolution. Be ready for it.

Cover Letters: Yes, They are Dinosaurs, But They are Still Requested!

They say that the resume and cover letter are going the way of the dinosaurs and that digital portfolios are the way of the future. I agree! Once millennials advance in their careers to occupy the ranks of hiring managers, personal websites, LinkedIn profiles, and overall Internet presences (including social media channels…but you already knew to keep your spring break Instas to yourself — right?) along with the tailored questionnaire that many ATS’s* offers will likely constitute the whole of a job application.

For now, though, it’s important to have your resume and cover letter game on lock. Plenty of great resume templates exist around the web, so let’s talk the bane of every job seeker’s existence: cover letters

Cover Letters

Every job seeker’s nightmare

Let’s get the bad news out of the way first. You CANNOT use the same exact same cover letter to apply for every job. The good news (!!) is that you can create a template that’s easy to replicate and creates the illusion of a super-tailored piece of writing every time. Plus, it can be fun!

Step 1: Figure out to whom you’re writing. When I ask you to figure out your audience, I’m suggesting that you not only take your best guess at the individual who might actually read your cover letter (by browsing the company website and/or LinkedIn for the head of recruitment or potential hiring manager) but also that you get a sense of who your audience is more broadly. You’ll want to adjust your tone to mirror the job description; it can be just as jarring to receive a stuffy, formal letter at a laidback startup as it can to receive a conversational note at a place where etiquette demands a sober tone.

Step 2: Write an opening sentence. So you’ve addressed a specific person and decided how you’re going to communicate. Now, you’ll state the position to which you’re applying and mention how you heard about it. Something like, “I’m writing with enthusiasm regarding the Marketing Associate position at Compass. I found the posting on AngelList and was immediately intrigued,” will do the trick. If you’ve decided to adopt a casual tone, a version like, “I’m reaching out to express my excitement about the Marketing Associate position at Compass. I’d like to think it was fate that brought this opportunity to my attention, but I found the posting on AngelList.”

Step 3: Mention some specifics to show you what this company is all about. The next step is to show that you have the work ethic, savvy, and enthusiasm it takes to write a truly tailored cover letter. This will entail some background research; if you do it right, browsing the website (the About, Team, and Press sections can be particularly useful) for a few minutes is sufficient to sound impressively knowledgeable. You just mentioned in your opening sentence that you’re pumped about the opportunity, so tell the reader why this company is where you want to be.

Here’s an example by ImpressiveCV of a brief, yet effective few sentences to do so:

One way to avoid the potential for your cover letter to become a dry block of text (other than to make it personal and specific) is to break up the formatting. The bulk of the content will be your explanation of your qualifications, so why not keep it clear and powerful by pulling out 3 core competencies of yours that most closely relate to the demands of the role. By keeping it personal and to-the-point, you’ve minimized the risk of the hiring manager merely skimming the letter, but it’s powerful to restate the most powerful parts of your “why me” argument nonetheless. Think of a synonym or word that captures the gist of each of your three competency bullet points. Then, figure out how to summarize the goals of the position. From there, simply put ’em together and tell your reader that your shining qualities will help you hit it out of the park as the newest member of their team.Now end it with an appropriate closing and your name, and — voila! — you’ve written a pretty badass cover letter!!

How to tailor your ATS resume

If you are a job seeker you would constantly be hearing “you must tailor your resume to every job application.” So, how doe one actually do this?

You’re probably wondering- Is it really necessary? It might be tempting to skip it, because yes- it takes time.

But it really will make a huge difference in the number of companies that call you back and invite you to interview I’m talking about an exponential increase in callbacks… not a slight increase. I’ve tried both ways for my clients, trust me.

Tailor your resume every single time

Don’t let your CV get lost in the pile of paperwork

What is CV tailoring?

Much like when you buy an item of clothing and then decide to make some alterations, tailoring your CV does not mean that you re-write the entire CV from scratch Rather, you amend, and shape it so that it fits better. Likewise, CV tailoring will allow you to use one or two main CV templates and make a few simple but powerful alterations so that it suits the purpose for each of the related roles that you are applying for.

In the same way that one size does not fit all when it comes to clothing, one size of CV does not fit all recruiters or jobs. Submitting job applications can be a numbers game (in that you may need to submit many before you succeed), but there are some powerful tools you can absorb into your arsenal so that you give your application the most chance of leading to an interview. One way of doing this is tailoring your impressiveCV, because:

• It helps target your application

• It assists the recruiter in seeing that you have the skills/training/qualities for the role

• Most importantly, it shows an attention to detail and that you have taken the time to review the job description and “answer” to its demands in your CV

Do not underestimate the power of tailoring your impressiveCV.

Given two candidates with similar or equal credentials, experience, skills, and training, recruiters will invariably prefer the CV that clearly demonstrates a faithful response to the needs of the role in question. Recruiters are short on time and often just scan CVs to check for key bullet points that show you are qualified for the role.
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For recruiters that utilise “sifting software,” those programs are doing the reading on their behalf, and sift out the undesirable candidates— all the more reason to tailor your CV, as a computer program cannot “join the dots” together and see that you can do the job if your CV is not tailored to spell it out loud and clear.

So how do you do it?

1. Read the job description carefully. Ensure you are a good fit

2. Pick out keywords and phrases. Have a look at www.jobscan.com to assist you with key words

3. Make your experience fit. Use examples to showcase

4. Put your most relevant experience first. ...

5. Research the company and its key phrases and words

6. Tailor your CV to the job description for the best chance of success

Cross your t’s and dot your i’s. Seriously. Many job ads include a line stating that a candidate should exhibit excellent communication skills. While there are many interpretations as to what this may mean, it may actually be a simple yes/no rating that could stop your application dead in its tracks. How picky do search committee members get? That depends, of course. It’s true that not everyone was an English major in college, but the broad assumption is that materials should be virtually free of grammatical errors and demonstrate a degree of writing proficiency -- with a clear sense of organization and some variety in sentence structure and words.

Take the time to read and reread your application materials; consider asking a close friend to proofread as a favor. Despite your accolades, some raters may push you to the bottom of the pile if your writing reads more like a hastily sent text than a polished, professional piece.

Ways to Prioritize Your Workload

It is of utmost importance for every business to move on efficiently, but then there is every possibility that such business can be faced with challenges that may want to hinder the progress of the business. If you can come up with a well-structured workload, then you will be able to efficiently manage your time which in turn increases productivity and steady growth. Now let us discuss how you can prioritize your task and get things done properly.

To-do list:

You don’t have to note this on your head, ensure you jot down everything you wish to accomplish in that particular week, and how you to accomplish them. Try and prioritize your workload according to their urgency and importance.

Regular review of your workload:

Have you ever noticed that there is this particular task at the end of the list? Just in case you find yourself in a situation where you unconsciously avoid this, you can just try and delegate this to another person.

Do not forget 80:20 rule of workload:

It is important to take note of the 80/20 workload rule. This is quite simple, you have to understand that 80 percent of our work only makes 20% contribution to the value. All you need to do is to place your concentration on the most important aspect of the workload, if you can do this, you will have a strong performance and everything will work out fine

Set a realistic deadline:

In this aspect, you will have to take a proper look at the to-do list you have made, check the time limit that you gave to each of these tasks. You just have to be realistic about these things and set an achievable goal such that you will be sincere about what you can achieve in a day or week.

Give allowance to interruption:

The fact is that, if you are to round up a particular task in time, the best option you've got is to attend to the very urgent ones. After then you can just pick up at the particular place that you have left things not fully done.

Structure your workload:

To make things easier and efficient, you should avoid picking a task, doing it halfway, and then dropping it. Try and carry out the tasks one after the other, if you can do this successfully, your mind will be cleared that you have achieved something and get yourself prepared for the next.

Do not be interrupted by your inbox:

Just in case you get up to like 50 emails daily, will this be an indication that your day will be interrupted up to like 50 times? The discipline is that you don’t have to check your inbox every time you receive a message. Try and switch off the instant alerts and just set a specific time that you will use in checking out the mails that you have received.

Weight off your shoulder:

The more you complete the task on your to-do list, the happier you become. But then there are some situations whereby the easy tasks are the ones that you are sorting out first. It is probably challenging and it takes more time to finish up a demanding project, but the sweet thing is that if you can do this first, you will feel greatly relieved.

Minimize Multitasking:

When you start several jobs simultaneously, it is an indication that you are not going to give rapt attention to the majority of them. One thing that you will have to understand about multitasking is that it involves you dealing with more than a single task in a day, not that you will be getting it done at the same moment. Sort a task at a time, and you will be placing your focus on the task at hand efficiently.

Keep a log of your workload:

Just in case you are not very sure about how long a task is going to take, or you didn't have the absolute control over your focus or you get interrupted easily. All you need to do is to keep a log of your working week, this going to help you in making big plans for the future. Consult Impressive CV now for more help.